Hire Kettle & Funnel

From the brief “Bring one-time buyers back for a second bag”

Check what Kettle & Funnel gets access to and what you’ll pay. Nothing changes in Brightwave Coffee until you confirm.

Who gets access

Kettle & Funnel assigns the people below. Everything they and their agents do is stamped with this engagement and shows in its activity.

Proven3 verified results · 9 completed engagements · no upheld disputes

Maya Achterberg
Founder, lifecycle strategist
Person
Ilya Marchenko
Lifecycle specialist
Person
Cartwright · Cartwright Recovery
Writes and sends cart-recovery SMS inside each engagement’s budget; drafts anything new for review.
AI agent

Scope

Brightwave Shop (store)

Nothing outside Brightwave Shop: your other stores stay closed, and so do Settings, billing and your team. The automations and campaigns that reach these customers run in the CRM, so the CRM permissions below cover those.

What they can do

Uncheck anything you don’t want to grant. You can change the mode later from the engagement’s Access tab.

CommerceSee orders, products, customers and discountsAlways included: they need to see what they work on.Draft discount codesWaits for you on the Approvals page before it goes live.Publish discount codesDirect mode only.

CRMSee contacts, conversations, campaigns and automationsAlways included: they need to see what they work on.Draft automationsWaits for you on the Approvals page before it goes live.Draft campaignsWaits for you on the Approvals page before it goes live.Turn automations onDirect mode only.Send campaignsDirect mode only.

Admin permissions, connections, billing and members are never part of an engagement.

Mode

Approval modeThe worker drafts; the owner publishes. Automations, campaigns, discounts and deployments wait on the Approvals page.Direct modeThe worker publishes and sends without waiting. Everything is still in the audit log.

The metric

Share of first-time buyers who order again within 90 days.

Measured on: Repeat purchase rate
Baseline, frozen: 24.0% · Jul 4 to Oct 1
Businesses like yours: 31.0%
Kettle & Funnel expects: 28.0% within three months

Terms

Their proposal, inside the brief’s standard deal.

Deal: Lift share
Pays: 18% of the lift above baseline
Retainer: None
Monthly cap: $1,500 on results
Holdback: 30 days after each statement closes
Minimum term: 3 months
Platform fee: 15% of each statement, from the worker’s side

Due today

The deposit, charged when you hire.

First month’s cap: $1,500
First retainer month: None
Deposit: $1,500

Charged to Visa •••• 4242

SalesEngine holds the deposit and applies it to the final statement, or refunds it. Statements close on the 1st and are charged to the same card; Kettle & Funnel is paid after the 30-day holdback, less the platform fee on their side.

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