Bring one-time buyers back for a second bag

The plan

The post-purchase lifecycle we have run for four coffee and tea brands: a welcome-to-the-bag email with brewing notes, a “how’s the roast?” check-in that asks for a reply, and replenishment timed to each customer’s own reorder interval once they have two orders. The retainer covers setup and copy in month one; we would waive it from month four.

The plan

Three pieces, in this order. A brew guide for the exact coffee on day 3, so the first bag tastes the way it should. A refill reminder timed to bag size and grind: a 12 oz bag of whole bean lasts a two-cup household about 18 days. Then a second-bag offer on day 21, inside the template’s 10% discount limit and never on subscriptions. We would measure against the adjusted baseline and expect 24% to reach 28% by month three.

The plan

Post-purchase emails that teach people to use what they bought, then a reorder prompt timed to each customer’s own interval once they have two orders. We have run it for consumables brands for three years.

The plan

A replenishment program: a check-in after the first order, a reminder timed to how fast the product runs out, and a second-order offer that never touches subscriptions. Measured against the adjusted baseline.

The plan

Start on the product pages: a “pairs with” row and a short subscription explainer on every bag, then a light two-email post-purchase flow. Our share is at the bottom of the range because we expect a smaller lift than a full lifecycle program, and we would like the work.

The plan

New on SalesEngine, not new to coffee: I ran e-commerce for an Austin roaster for four years. I would start with the two-week diagnostic if you grant one, then build a second-bag program around roast dates (“your Kenya was roasted 12 days ago; the next roast ships Friday”). As a new worker I can only work in approval mode, under a $750 monthly cap.