Lesson 9 of 10 · Selling it
Menu descriptions guests read
Three words that sell a coffee.
Name the origin and two flavors. “Kenya, blackcurrant and grapefruit” sells better than a paragraph.
Rotate the guest coffee description with each drop.
Build a coffee program around Brightwave coffees: menu choices, batch brew that holds, espresso for milk drinks, daily calibration and staff training.
Lesson 9 of 10 · Selling it
Three words that sell a coffee.
Name the origin and two flavors. “Kenya, blackcurrant and grapefruit” sells better than a paragraph.
Rotate the guest coffee description with each drop.